Mumbai Indians connects with Gen Z; New Camo-tech jersey inspired by - Courage, Camaraderie and Digi-tech
Mumbai Indians has unveiled their new jersey for IPL 2022 available for pre-order the jersey replica at an early bird price of INR 2499 online. The Match Jersey Replica is also included in the Gold Tier of Mumbai Indians’ Membership Program.
Created by ace designer-duo Shantnu and Nikhil, the jersey is the field where Courage, Camaraderie and Digi-tech - virtues of the new Gen Z world – play out. Add to that a radical Camo-tech design and what you have is a creative expression of all that Mumbai Indians means to its dynamic millennial and youth fans. With this jersey, Paltan – a term of endearment, loyal and passionate Mumbai Indians fans have given themselves – will once again get to engage and bond with their favourite team.
“Rooted in tradition, bursting with enthusiasm for the future, this jersey embodies the spirit of dynamism. In donning the blue and gold jersey, our players and fans reiterate their connection with each other. A connection that speaks of hard work, effort and the “One Family” ethos that binds us all together. A connection that’s built on the immense gratitude we feel for our Paltan, the real heartbeat of MI,” said Mumbai Indians Spokesperson.
"Drawing inspiration from the New Blood, New Spirit and New India, this year’s Mumbai Indians jersey is a culmination of courage and the camaraderie of the team. The jersey is a new symbol of authority which is symbolised by the New age Tech details unified with Classic Camouflage pattern. We have designed one of its kind - “Camo Tech” which is for the battalion in blue. It combines the power of armour and agility which signifies the power packed game Mumbai Indian ensures for the league." Shantnu and Nikhil said.
Mumbai Indians has also launched its Loyalty Program for the season with a renewed Silver, Gold and the introduction of the Junior Membership. Enrolment is now Live with limited memberships on offer and some exciting offers.
Catch the jersey launch video here.